Steve’s Three Essentials to Domain Name Registration
Thursday, December 31st, 2009When it comes to building a business in the online world, you will definately come into branding questions and your primary way to get yourself branded online is through internet domain name registration. This provides you with a brandable name online that your potential customers will remember when wanting to visit your site. The most famous one that everyone probably knows is google.com. As you look to buy your domain name, you will want to know three things about the whole process.
Spelling of your Domain Name
Making sure your domain name is spelled correctly avoids frustration of paying for something you did not want. Customers sometimes register it quickly and overlook checking this simple fact. Then when they get their web designer to set it up, the web developer will find out that they do not own the domain they think they own. A short window does normally exist where you can actually return the domain name if this happens, so noticing this early is crucial.
Multiple TLD Registration
With domain names, there are multiple top level domains (TLD for short). The .com domain name extensions is the most common extension every average person knows about and this is what they are after. The .net or .org domains are hardly registered as well as country code specific domains such as .ca and .us. The reason to register multiple tlds is for domain branding and company branding. In the case where someone forgets your website address and mistakenly puts the other domain extension, it will still redirect to your site (provided you make the correct setup). Going with multiple tlds will also make sure others are not using your name for gain, such as cybersquatters.
Enter in Valid Contact Information
For domain name regulation, ICANN insists valid information is entered when signing up for a domain name. If you do not, you are at risk of losing your domain name. Let’s face it, no one wants to lose their domain name over an administrative error, especially as the domain brands their company online. Their really is no reason that you should be entering incorrect information anyways.
Follow these simple ideas when you go ahead with buying cheap domains and your start to branding your business online will have a great start.