Role of SEO Keyword Density in Improving Site Traffic
Sunday, February 28th, 2010SEO keyword density is the number of times that your targeted keyword is found in your web page as a percentage of the total number of words. It is important to realize that the spiders of search engines index a particular web page based on those words or phrases that have the most number of occurrences. This is one of the basic ways in which the search engines determine the subject on which your web page is focused on. Thus, one of the key strategies for enhancing the position of your site in the search engine results pages (SERPs) is through the SEO keyword density. Aside from the density, the location of the keywords on the page is also vital.
However, there is also such a thing as overstuffing of keywords. Each of the various search engines have different rules regarding the highest keyword density that is allowed before they ban your web page from the SERPs. Google, which is the dominant search engine, has the lowest limit when it comes to maximum keyword density. While the other search engines can let you have an SEO keyword density that is as high as five percent, Google will only permit a density of two percent. An important strategy is to comply with the Google maximum of two percent and make sure that the content reads well for site visitors who could be your customers or clients in the future.
It is also important to take into consideration the size of the keyword type and whether the word is italicized or in bold face. Another factor that could influence the rank of the web page in the SERPs that emerge when someone searches for your targeted keyword is the presence of the keyword in the page title. An important rule to follow when using the SEO keyword density strategy is to focus only on one keyword, especially if it is very competitive.
You will also need to pay attention to the title of each web page, making sure that they contain the most important keyword. It is also advisable to have a site map that connects the different supporting web pages to the main page. You will also have to make sure that the anchor text for each of the links going to the main page have the targeted keyword. Lastly, you must have linking partners who are willing to add to their own websites those links that guide their visitors to your main page. Stop by http://ArticlesOnTap.com for more information